M+ 美妈产后修复到家 | 品牌设计、Vi设计、品牌推广
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M+ 美妈产后修复到家 | 品牌设计、Vi设计、品牌推广
产后修复市场在中国已发展十年余载。品牌机构也如雨后春笋般,蔓延铺遍大江南北。据调查统计,一个市级区域便拥有8—20家产后修复中心,市场激烈竞争,严重同质化,恶性竞争导致的低价砍杀。如何脱颖而出,打破发展瓶颈?这是行业始终思考的问题。
区分于同类机构,M+以O2O模式挑战市场,线上和线下双管齐下,更能实现产后“到家”修复服务,让月子后的妈妈足不出户,都可以逆生长,点击手机即可实现,以最美的姿态重新回归生活。关于起名:BuddyCreative捕捉关键词:母亲“Mother”、脐带“字体形态”、到家“+”,配合定义的品牌色,可以简单、直接的告知市场我是谁,方便于记忆,这也是品牌教育市场最简单粗暴的方式。
延续品牌名“M”和“+”,我们生成出一套代表品牌个性的“M”体系。
关于推广:1.Mother+;2.Management+;3.Medical+;4.Magic+;5.Monment+ 这五大体系来描述之后在推广中的分类。
Mother+品牌故事和情感传递类内容/Management+产后修复的7大部位类内容/Medical+机构优质的医疗设备,和专业的服务人员/Magic+修复后的成果/Monment+线下门店都可以根据推广需求,应用其中让品牌名字和推广无限应用不受限制,这也是属于品牌自身的性格特征。
M+’s goals focus on sparking a connection with improving your fitness post-pregnancy. Improvement of self goes further than just the product itself, therefore producing a sleek and intuitive is essential for the brand to be an all-round upgraded and healthy experience.
With the celebration of new life comes the celebration of a new app to go along with it. M+’s first challenge is producing functional, friendly, intuitive design which reflects the values of the primary users.
The modern design of M+ was chosen by BuddyCreative with the idea of resembling the connection between that of mother and baby within the work. We chose smooth lines and shapes to enhance the clarity for the user and implying simplicity of use. The bright pink accent colour represents strong femininity and fitness, and the use of white-space to apply it to an upscale market.
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