PRIME邮差冰淇淋蛋糕品牌设计

Client | 项目名称：

The Brand Design of Prime

PRIME邮差冰淇淋蛋糕品牌设计

Graphic Design | 平面设计：Felix

Photography | 产品摄影：颖子 / 王中

Copy | 文案：Shye

Translation | 翻译：Romy

Location | 项目地：Chongqing 重庆

Time丨时间：2016

从冰淇淋起家的重庆网红蛋糕店Prime给了我们很多完成甜蜜设计梦想的机会。不管是最初的冰淇淋、到现在的蛋糕呈现，都是由面粉、巧克力、糖霜、小苏打等等各种甜蜜的原料组成——而我们将元素化为我们中意的设计语言中的几何元素作为辅助图形，将几何抽象化，营造一个甜蜜缤纷而富有灵活拓展力的快消品牌形象。

As an internet celebrity starting from ice cream products,Prime offers us lots of opportunities to realize our "sweet dream" through designing. From ice creams to cakes, all the products are made of ingredients like flour,chocolate,frost,baking soda. We abstract those ingredients into our beloved geometry patterns, and apply them in building a sweet, colorful, diversified brand vision of a consumptive brand.