案例 | 盛香亭新年的第一个礼物!

盛香亭新年礼盒设计，我们以新菜品为切入点继续思考，“用十二道菜品，创造十二幅插画，通过插画延伸出十二个月的祝福”。

礼盒主色调运用盛香亭的品牌红色，盒子结构选用古典传统的翻盖盒，考虑打开的仪式感。主画面我们融合插画并再创造出一个梦幻又热闹的盛好时光奇幻画面。打开礼盒，里面附带了红包，春联，日历等这些实用的周边产品。

盛好时光礼盒，送给你满满的新年祝福。

Shengxiangting New Year gift box design, we continue to think with new dishes as the starting point, "create 12 illustrations with 12 dishes, and extend 12 months of blessings through illustrations".

The main color of the gift box adopts the brand red of shengxiangting, and the box structure adopts the classical and traditional flip box, considering the sense of ceremony of opening. In the main picture, we integrate illustrations and create a fantastic and lively fantasy picture of good times. Open the gift box, which comes with red envelopes, Spring Festival couplets, calendars and other practical peripheral products.

A good time gift box, full of New Year greetings to you.

品牌名称：盛香亭

设计机构：野火造物

项目内容：礼盒设计

艺术总监：謝東碩