本科毕设-《汉字·意韵》广告创意设计 PPT阐述

文字是人类社会进入文明的重要象征，中国汉字文化有着几千年的历史，它从诞生就不断地发展、演变、改革、丰富、规范、普及。直至今日，随着互联网的高速发展，屏幕媒体使用开始超过纸媒，传统汉字文化在人们脑海中日益淡化，应当顺应时代发展潮流，采取相关措施改革传统汉字在现代媒体中的应用，以主动积极姿态满足现代媒体和社会心理功能的需要。汉字本身就是优美的视觉符号，同时也是视觉传达的重要因素之一。作品将从汉字的历史文化、视觉图形、艺术审美、意象思维等多个维度阐述，通过广告创意这种符合当前时代潮流的视觉方式，弘扬传统汉字文化。充分展现出汉字的魅力、意韵，使其更加直观地传播开来，从而增强民众对传统文化的认识，并引起重视。

Abstract： Character is an important symbol of human society entering civilization. Chinese character culture has thousands of years of history. It has been developing, evolving, reforming, enriching, standardizing and popularizing since its birth. It has been developing, evolving, reforming, enriching, standardizing and popularizing since its birth. Up to now, with the rapid development of the Internet, the use of screen media has begun to surpass that of paper media. The traditional Chinese culture has become increasingly diluted in people's minds. We should follow the trend of the times, take relevant measures to reform the application of traditional Chinese characters in modern media, and meet the needs of modern media and social psychological functions in an active manner. Chinese character itself is a beautiful visual symbol, but also one of the important factors of visual communication. This article will elaborate from the historical culture, visual graphics, artistic aesthetics, image thinking and other dimensions of Chinese characters, and carry forward the traditional Chinese character culture by advertising creativity, a visual way that conforms to the current trend of the times. Fully show the charm and meaning of Chinese characters, make them spread more intuitively, so as to enhance people's understanding of traditional culture and attract attention.