完美植色×同道设计 青蒿萃取洗发水包装设计

DESIGN PROJECT|完美植色·青蒿洗发水

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DESIGN GROUP|同道设计

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PRODUCT ANALYSIS|品牌背景

“完美植色”专注头部护理，秉承着“护肤式去屑”的理念，致力于打造功效性产品和品牌天然植萃与禅心科技相辅相成以使配方功效最大化

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DESIGN CONCEPT|设计理念

区别市面上大多数洗发水，完美植色是以青蒿植物萃取精华为主要成分达到柔顺发丝，改善头屑头痒，对于消费者来说是个具有神秘功效的草本植物，我们在包装设计中用富有高级感的清新插画及创意盒型组合，让这款洗发水增添一种独特感与神秘气息！

青蒿的插画绘制，塑造青蒿生长的优美画面，营造出一种纯天然、生机、健康的画面感。

盒型创意组合，颠覆传统形式更具差异化，增强品牌视觉特点及品牌独特性。

as relatively rare shampoo artemisia annua series products in the market, the main ingredients extract plant essence to achieve, smooth hair, improve dandruff itch.

The fresh illustrations and creative box combinations in the packaging design add a unique and mysterious atmosphere to this shampoo!

The illustration of artemisia annua creates a beautiful picture of the growth of artemisia annua and creates a feeling of pure nature, vitality and health.

Box-type creative combination subverts traditional forms, gives more differentiation and uniqueness, and enhances brand visual characteristics and brand uniqueness.