《淄博快手》MG拼贴动画——安戈力文化
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《淄博快手》MG拼贴动画——安戈力文化
1. BACKGROUND PROJECT
The birthplace of world football, Zibo, is a football city hidden in the long river of history. 2300 years ago, this city nurtured the famous Chinese sport of playing Cuju and was certified by FIFA as one of the origins of world football.
世界足球的起源地，淄博，一个隐藏在历史长河中的足球之城。2300年前，这座城市孕育了中国著名的踢蹴鞠运动，被国际足联认证为世界足球的起源之一。
The birthplace of world football, Zibo, is a football city hidden in the long river of history. 2300 years ago, this city nurtured the famous Chinese sport of playing Cuju and was certified by FIFA as one of the origins of world football.
世界足球的起源地，淄博，一个隐藏在历史长河中的足球之城。2300年前，这座城市孕育了中国著名的踢蹴鞠运动，被国际足联认证为世界足球的起源之一。
2. STORYBOARD
Today, Zibo is shining with its unique Association football culture, while Kwai has brought new vitality to Zibo!
如今，淄博以独特的足球文化闪耀着光芒，而快手为淄博带来了全新的活力！
Entering the world of Kwai, you will find that Zibo is integrating into the modern football craze with a new attitude. Zibo Culture and Tourism Bureau and Kwai have worked hand in hand to create a city Marketing plan of "going out to fight in Zibo". Online and offline interactive Cuju banquets for everyone, allowing everyone to personally experience the charm of Zibo!
走进快手的世界，你会发现淄博正以全新的姿态融入现代足球的热潮。淄博文旅局与快手携手合作，打造了“上场拼搏 这场淄博”的城市营销计划。线上与线下的全民互动蹴鞠盛宴，让每个人都能亲身感受淄博的魅力！
Today, Zibo is shining with its unique Association football culture, while Kwai has brought new vitality to Zibo!
如今，淄博以独特的足球文化闪耀着光芒，而快手为淄博带来了全新的活力！
Entering the world of Kwai, you will find that Zibo is integrating into the modern football craze with a new attitude. Zibo Culture and Tourism Bureau and Kwai have worked hand in hand to create a city Marketing plan of "going out to fight in Zibo". Online and offline interactive Cuju banquets for everyone, allowing everyone to personally experience the charm of Zibo!
走进快手的世界，你会发现淄博正以全新的姿态融入现代足球的热潮。淄博文旅局与快手携手合作，打造了“上场拼搏 这场淄博”的城市营销计划。线上与线下的全民互动蹴鞠盛宴，让每个人都能亲身感受淄博的魅力！
3. CHARACTER SETTING
The 640 million users in the Kwai reference station like to adapt the Zibo folk song "Chasing Niushan" into a shocking "Swing Zibo" MV. Combining the magic dance style, this video is irresistibly swaying with the music! Let's experience the passion of Zibo together and showcase its charm to the world through music and dance!
快手参考站内6.4亿用户喜好，将淄博民歌《赶牛山》改编成了一支震撼人心的《摇摆淄博》MV。结合魔性舞蹈的方式，这支视频让人无法抗拒地跟着音乐摇摆起来！让我们一起感受淄博的激情，用音乐和舞蹈向世界展示淄博的魅力！
The 640 million users in the Kwai reference station like to adapt the Zibo folk song "Chasing Niushan" into a shocking "Swing Zibo" MV. Combining the magic dance style, this video is irresistibly swaying with the music! Let's experience the passion of Zibo together and showcase its charm to the world through music and dance!
快手参考站内6.4亿用户喜好，将淄博民歌《赶牛山》改编成了一支震撼人心的《摇摆淄博》MV。结合魔性舞蹈的方式，这支视频让人无法抗拒地跟着音乐摇摆起来！让我们一起感受淄博的激情，用音乐和舞蹈向世界展示淄博的魅力！
4. CAMERA VOICE DESIGN
The whole film is drawn and produced in the form of collage style. The main color is warm orange and white, because orange is the symbolic color of Kwai, which gives people a warm and enthusiastic feeling visually; The content of the short film mainly tells about Zibo's characteristic culture and how to promote the city through Kwai; The characters are mainly designed around the culture of Cuju, and are depicted in the costumes of ancient people 2300 years ago.
全片采用拼贴风格的形式进行绘制、制作，主色调以暖橘色与白色搭配为主，因为橘色是快手的标志性色彩，在视觉上给人温暖、热情的感受；短片内容主要讲述淄博特色文化与如何通过快手来宣传淄博这个城市；人物角色主要围绕蹴鞠文化去设计，以2300年前的古人当时的服饰去绘制。
The whole film is drawn and produced in the form of collage style. The main color is warm orange and white, because orange is the symbolic color of Kwai, which gives people a warm and enthusiastic feeling visually; The content of the short film mainly tells about Zibo's characteristic culture and how to promote the city through Kwai; The characters are mainly designed around the culture of Cuju, and are depicted in the costumes of ancient people 2300 years ago.
全片采用拼贴风格的形式进行绘制、制作，主色调以暖橘色与白色搭配为主，因为橘色是快手的标志性色彩，在视觉上给人温暖、热情的感受；短片内容主要讲述淄博特色文化与如何通过快手来宣传淄博这个城市；人物角色主要围绕蹴鞠文化去设计，以2300年前的古人当时的服饰去绘制。
The cooperation between Zibo and Kwai enables us to discover the infinite charm of this city. Entering Zibo, you will feel the passion of football and the passion of Zibo. Whether it is the sedimentation of history or the vitality of modernity, Zibo is worth exploring and savoring. Kwai takes you into Zibo to explore this city with deep roots in football!
淄博与快手的合作，让我们发现这座城市的无限魅力。走进淄博，你会感受到足球的激情与淄博的热情。无论是历史的沉淀还是现代的活力，淄博都值得我们的探索和品味。快手带你走进淄博，一起探索这个与足球有着深厚渊源的城市！
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
淄博与快手的合作，让我们发现这座城市的无限魅力。走进淄博，你会感受到足球的激情与淄博的热情。无论是历史的沉淀还是现代的活力，淄博都值得我们的探索和品味。快手带你走进淄博，一起探索这个与足球有着深厚渊源的城市！
Character line draft and color display contrast effect
角色线稿与上色展示对比效果
8. HD WALLPAPERS
—STORYBOARD /分镜
XIAOHAN CHEN
—SCENE TEACHER /场景师
JIAWEN XU/ZEQI MA
LINQING YE/XUEYING JIA
XIAOYUAN/PENGFEI XU
JIAHOU ZOU/YUZE ZHENG
A CHAN/HUYE GAO
SUISUI/XIAOYU LIU
JIANG SI/RUOYU MA
—PRODUCTION /制片
RUOYU MA
—ANIMATOR /动画师
SHENGBAI CHEN/CHENGZHAN
YINGDAN LIU/MINHUI ZHOU
—SPECIAL EFFECT /特效师
SHENGBAI CHEN/CHENGZHAN
YINGDAN LIU/MINHUI ZHOU
—CHECKER /动检师
SHENGBAI CHEN
—SYNTHESIS /合成
SHENGBAI CHEN
—SOUND&MIX /音效/混录/录音
YINGDAN LIU
—VOICE ACTOR /配音演员
DACHUI WANG
9. UGLY INTRODUCTION
—STORYBOARD /分镜
XIAOHAN CHEN
—SCENE TEACHER /场景师
JIAWEN XU/ZEQI MA
LINQING YE/XUEYING JIA
XIAOYUAN/PENGFEI XU
JIAHOU ZOU/YUZE ZHENG
A CHAN/HUYE GAO
SUISUI/XIAOYU LIU
JIANG SI/RUOYU MA
—PRODUCTION /制片
RUOYU MA
—ANIMATOR /动画师
SHENGBAI CHEN/CHENGZHAN
YINGDAN LIU/MINHUI ZHOU
—SPECIAL EFFECT /特效师
SHENGBAI CHEN/CHENGZHAN
YINGDAN LIU/MINHUI ZHOU
—CHECKER /动检师
SHENGBAI CHEN
—SYNTHESIS /合成
SHENGBAI CHEN
—SOUND&MIX /音效/混录/录音
YINGDAN LIU
—VOICE ACTOR /配音演员
DACHUI WANG
9. UGLY INTRODUCTION
中国蕞丑的一家MG动画公司——安戈力（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。
自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。
安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”图片，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。
自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。
安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”图片，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。
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